"Limited competition room" stirs up the Beijing property market.2018-09-14 10:25:32 104 ℃
Every reporter Wang Jiafei Every edited Wei Wenyi
Since the end of 2016, Beijing has produced a large number of plots under the “Limited Price and Competitive Price” rules.
The Daily Economic News polled the Central Plains Real Estate Research Center and found that since 2017, Beijing has supplied more than 60 “limited competition rooms” with a total supply area of 5 million square meters. It is expected that the second half of 2018 will usher in the market.
Because the limited competition room locked in the price in advance when the land was sold, what is the profit of the housing company under the trend of diluting profits?
The limited competition room will be concentrated in the market
The statistics of the China Index Academy show that from January to June 2018, the residential land acquired by the TOP10 housing enterprises all contain “limited price and competitive price”. "The conditions for the transfer, and appropriate with 90/70, competing, shared property and other restrictions.
According to the data of the Central Plains Real Estate Research Center, since 2017, Beijing has supplied more than 60 limited-competition projects, with a calculated value of more than 300 billion yuan and a total supply area of 5 million square meters. It is expected that the second half of 2018 will usher in the market.
At the same time, the "Daily Economic News" reporter obtained the latest statistics from the Heshuo organization. From June to September 10 this year, Beijing limited competition housing total supply of 9038 sets, covering an area of 935,000 square meters; In the same period, the total supply of commercial housing was 15,561, with an area of 2.02 million square meters. This means that in the last three months, the supply of limited-competition rooms in Beijing has accounted for more than half of the average commercial housing.
August, including Ruiyuefu limited competition room, Yizhuang Jinmao House, China Resources ideal country limited competition room, COFCO Tianheng Tianyue No., Zhonghai Jingxili limited competition room, Wanhe Fei Li The average turnover of 7 residential projects such as Jingfang and Taihu Yinhe Bay exceeded 500 million yuan, of which 4 were limited to competitive housing projects. It is not difficult to find that the centralized signing of many limited competition rooms has become the main force in the Beijing new house transaction market.
In addition, shared property housing has become an indispensable force in the Beijing property market.
On September 6th, at 10:00 am, China Railway Construction and Yujing Sunshine in Shijingshan District officially opened an online subscription. This is the first publicly-owned housing project in Shijingshan District that officially opened an online subscription.
According to the reporter's understanding, this year's Shijingshan District will also have a joint property project for Dongxiazhuang to start construction and open a network application work, which can provide more than 800 sets of housing.
According to the website of the Beijing Municipal Housing and Urban-Rural Development Committee, there are currently 73 joint-property housing projects completed or underway in Beijing, including Country Garden, Vanke and Evergrande.
The "Daily Economic News" reporter noted that the share of non-Beijing-based property rights also has a 30% limit. On August 30th, the largest shared property project in Haidian District, Beijing – Yongzheng Homeland began to purchase and register. The biggest difference between this subscription and the previous projects is that the number of non-Beijing-based listings has not been set to “one size fits all”. According to industry experts, this means that 30% of the total housing ownership in Beijing is allocated to non-Beijingese counterparts. Instead of “one size fits all”, the districts and projects are adjusted to be determined according to the actual conditions of each project in each district.
In addition, according to the statistics of the reporters, all districts in Beijing plan to complete a total of 67,900 sets of affordable housing for completion and completion by the end of 2018, which will also have a certain inhibitory effect on housing prices.
According to the Shell Research Institute, the rise in new home sales in the past two months did not bring about an increase in prices. In July, the price of new homes in Beijing fell by 6.2%, and the price of new homes rose by 2.2% in August. The market is returning. reason.
Do everything possible to “squeeze” profit
Because the limited competition room is locked in the price in advance when the land is sold, the real estate market will compete with each other in order to maximize cost savings. It also made a total solution.
The "Daily Economic News" reporter recently visited the Chaoyang Sunhe area where Beijing's high-end residential buildings are concentrated. It is found that "stolen area" and high turnover are the main "magic weapons" for controlling the cost of competition.
"In January this year, I took the land, and at the end of September, I almost opened the market, and I waited for more than one day for the cost of one day." A salesperson of the first ocean-going Ruirui Chunqiu told reporters that the property is currently being logged out. There are flat, stacking, and courtyard products, with an average price of 69,000 yuan / square meter, and the total price ranges from 8 million to 30 million yuan.
As a limited competition room, "to the underground area" is also a common method.
The electric construction of Yueyueyuan as a four-ring gunner limited competition room, was exposed by the media at the end of August, the property must be purchased together with the underground warehouse, this "overlord clause" was cancelled after the media exposure .
For example, a salesman of the first ocean-going Ruirui Chunqiu, which uses an area of nearly 400 square meters, said that the salesperson said that the floor space will be 160 square meters. Annual property rights; underground storage area of 200 square meters, 50 years of property rights.
The reporter of "Daily Economic News" noticed that underground warehousing does not currently accept loans, which is also the hidden cost that buyers need to bear.
"Get the land price of 61,000 yuan / square meter, the price limit of 72,400 yuan / square meter, the price is 10,000 to 20,000 yuan / square meter cheaper than the surrounding second-hand housing, we can only do the area down There is profit, and the cost is rounded back a little." The sales said.Editor: Roth Young
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