In this area, the gap between the United States and China is 109 times.

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In this area, the gap between the United States and China is 109 times.

2018-09-28 20:25:06 42 ℃

Music has no borders, but the music market and musicians must be different.

A research report released by CITIC Securities predicts that the overall market size of China's digital music will increase from 4.75 billion yuan to 18.03 billion yuan from 2017 to 2022, with a compound annual growth rate of 30.6%.

This growth rate and scale should not be underestimated in the world. But once averaged, it is another matter.

The Research Report on the Status Quo of Survival Status and Copyright Cognition of Musicians of the School of Music and Recording Arts of Renmin University of China (hereinafter referred to as the Musician Report) states that the per capita music consumption level of Americans is 16.41 US dollars. China is only 0.15 US dollars, and the per capita music consumption in the United States is 109 times that of China.

Why is this happening?

Is the Chinese not listening to music? Obviously not. CITIC Securities reported that in 2017, China’s digital music users have reached 550 million, more than the US population. Moreover, music, as an art form, has penetrated into people's lives, and it is necessary to play music while driving, eating, or even resting.

Is there a good musician and work in China? It seems that it is not all. Zhang Fengyan, an associate professor at the School of Music and Recording Arts at Communication University of China, said that in the face of disorderly music market order, the population and technological advantages of the Internet are weak and thin, followed by brain drain, outdated content, and users' platform viciousness. The "no pay" inferiority developed in the competition has made the development of the industry lose its ability to hematopoietic.

Musicians report screenshots

Musicians report a questionnaire survey of 406 musicians, although the music market order in recent years Obviously improved, the income of musicians generally rose, but still 8.7% of musicians earned less than Beijing's minimum wage (2,120 yuan), and the musician's part-time rate was as high as 70%. The implication is that it is difficult for them to support themselves by music alone.

Musicians report screenshots

And, as musicians, the average annual income of American music creation subjects is 11 times that of China. , higher than 46% of the per capita GDP. Zhang Fengyan believes that the huge gap between incomes, the lack of motivation for the creation of musicians is not conducive to the output of high-quality music works.

Musicians report screenshots

In reality, people see some songwriters and singers earning "pots full" That is "the halo that only the head musicians can enjoy." Many of them have also experienced the stage of being unable to rely on music to maintain their lives.

Music "paid" is a source of income for musicians. According to the report of CITIC Securities, the current Chinese digital music payment rate is less than 4%, which has significant room for improvement compared with mature markets in Europe and the United States and domestic video. It is expected that under the main theme of the increase in the payment rate, there will still be room for development in the future of digital music in China.

There is copyright issue behind the payment

The musician report shows that the copyright awareness of Chinese musicians is indifferent. Among the musicians who expressed their disapproval of rights, 27.78% of the musicians believed that they had become accustomed to being infringed, and 11% of the musicians expected to be infringed in order to obtain more widespread works.

Musicians report screenshots

In contrast, almost every musician in developed countries has their own copyright management organization. These organizations formed a powerful discourse subject because of the participation of a large number of rights holders.

At the same time, the severe punishment of infringers in developed countries has also made piracy a taboo. For example, since October 2012, Japan has been in prison for two years in prison and a fine of $25,000 for illegal downloaders; Australia has fined up to $60,500 for a single infringement, corporate fines of up to $302,500 and five years in prison.

China has also strengthened copyright protection. In recent years, a number of regulatory documents have been issued for the music industry.

In 2013, the Beijing Municipal Copyright Administration launched the "Digital Music Copyright Revenue Multiplication Plan", which will double the income of the right holders, and double the income of the participating companies or record companies to make original music. The work has doubled.

In 2015, the national "Jianwang 2015" action focused on rectifying digital music copyright. In July of the same year, the National Copyright Administration issued the “Notice on Ordering Network Music Service Providers to Stop Unauthorized Music Transmission”, requiring all online music service providers to bring all unauthorized music works offline.

Chongxin Securities Media analyst Xiao Yuyan believes that the perfect copyright protection system is expected to promote the growth of the entire industry from the upstream of the supply side, stimulate the creative power of the creators, and thus fully benefit the sound development of the music industry.

Liu Xiaochun, director of the Internet Law Research Center of the Chinese Academy of Social Sciences, said that the country’s protection of copyright may be partly subject to international pressure in the past. More rights holders need to improve copyright in the future. Protection awareness. For example, the personal interests of musicians are maintained, the long-term development of music platforms, and the changes in the cultural concept of fan groups. At the same time, the optimization of the copyright environment requires the improvement of the property rights mechanism and its protection environment to stimulate capital and market development.


Source: State is a train

Author: Zhang twist

Edit: YANG Jia-xin