Nintendo uses this game machine to teach Google man: you can't do modularization, I can

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Nintendo uses this game machine to teach Google man: you can't do modularization, I can

2017-08-10 20:29:03 24 ℃

Since 2017 March, in Japan, the main game shop door queuing phenomenon has not broken off, when the maximum number, or even a shop door row of more than 5000 people. Hundreds of people lined up for Nintendo's Playstation Nintendo Switch.

This new host Taiwan released in early 2017, boldly adopted the host & design concept and the use of handheld be made one, "modular" design, a launch in the worldwide hot. According to Nintendo's latest earnings announcement, Switch has sold 3 million 600 thousand units around the world.

(game shop door long line buy Switch, pictures source: Twitter)

Even so, the demand is still in short supply, and a great deal of out of stock leads to Switch selling at 1.5 times the price of cattle. In Japan, you have to draw lots at the game shop at the price, which is also the cause of nearly 5000 long queues.

There are many products designed for "modular" design, but attempts such as Project, Ara, and LG G5 are not successful. It is Switch this game machine, become the most popular science and technology product in the first half of 2017, why?

The potential of "modular" design

Indeed, excellent game lineup is one of the reasons for Switch's success, but the game as a host was only half a year, the current lineup remains weak, complaining that Switch is not a few little game game player. The attraction of the game may be its efforts in the modular design.

"Switch the game scene at any time" is the biggest selling point of Switch. There are three modes, and the time of switching between them is not more than 10 seconds:

  • TV mode: insert the tablet into the base to connect the TV, and enjoy the home experience with better screen and better picture quality
  • Desktop mode: the tablet stand up can play, equivalent to a small TV
  • Portable mode: the handle can be inserted into both sides of the tablet to play games as a handheld game machine. It is more suitable for traveling while traveling

(photo: Nintendo)

To switch between these three modes, Nintendo introduced a genius device: the Joy-Con, the two small handles on the Switch. The two handle integrated quite complete functions: buttons, analog joystick, gyroscope, IR camera, HD Joy-Con vibration can be used alone, can also be combined into a complete handle, a good deal of buttons, somatosensory and even people with various games.

By combining a variety of pluggable widgets, the Switch is able to cope with various usage scenarios.

(Switch handle Joy-Con)

Whether you're sitting at home for five hours or taking out for five minutes, Switch can bring you seamless and consistent gaming experience. Nintendo has successfully demonstrated the potential of modular design by integrating a variety of gadgets (Joy-Con, touch pad, and chassis):Without damaging the experience, if a product can be seamlessly switched between mobile devices and professional equipment, this is undoubtedly an attractive design.

Unfortunately, with "modular" design for tech companies, but few people can do.

Why does Google's modular mobile phone fail?

Google pushed Project Ara, one of the first modular phones, and the most failed modular mobile phone - and has not yet started mass production, and the project has been canceled. In Google's vision, Project Ara, like Lego bricks, can be cobbled together and upgraded at will.

The screen broke? Change directly to a new one:

When you can't see anything at night, turn your cell phone into a night vision device:

Even designed a thermometer, compass, ECG and so on various modules:

But as the science blogger John Gruber (John Gruber) said:

(modular mobile phones) which is more attractive to the mass market than to assemble personal computers?

Today, both are no longer attractive to the mass consumer. With the modular mobile phone, Google started the wrong direction, Project Ara just put the mobile phone function becomes more and more complicated, but don't let the mobile phone become better, but increase the research cycle and module cost, resulting in the project being cut.

For mobile devices, size and weight are obviously more important, and modular design allows for greater flexibility in controlling the size and size of mobile devices. As a matter of fact, Switch has done a little bit less than that.

In order to consider the cost and portability, the host performance can only reach three years ago iPhone 6 standard 6.2 inch touch tablet in the ground after two Joy-Con is a little narrow, the hand holding will have a certain impact, but this is the modular mobile devices currently on the portability and cost trade-off between the best.

When you turn off the TV, unable to part with Switch, go out a few minutes later to continue the game on the road, on the performance and handle comments will be left behind.

After all, it's more important for a game player to have fun.

Will the modular design be the future of mobile devices?

Although Project Ara has failed, there are still many technology companies trying to "modular" design.

The Lenovo MOTO Z series is based on the intelligent mobile phone, camera, joined the projection module, although the actual effect and the projector, SLR cameras have a gap, but the mobile phone's utility, the ductility is greatly enhanced. The modular design is a good choice if one day smart phones need to be compared to professional photographic equipment.

As a matter of fact, manufacturers are already working on it. In July, the well-known image equipment company RED released a product called Hydrogen One modular mobile phone, although there is no more detailed technical details, but according to the news, Hydrogen One will be equipped with a 5.7 inch "holographic screen", and can be stacked professional module way to get a better shot performance.

(RED modular mobile phone, picture source: Photo Rumors)

To some extent, the introduction of "Modularity" is an attractive selling point in the case of mobile devices becoming more homogeneous, creating more imagination.

In May 2017, the "father of Android Andy Rubin (Andy Rubin) launched a new mobile phone Essential Phone on the design of the external module, currently offers 360 degree panoramic camera and a charging base two; Samsung Galaxy S8 Dex extended Hollywood also can be seen as a" modular "design: put S8 in the docks. After the mouse, you can access the screen like PC to carry out various operations; even iPad Pro Smart Keyboard, Surface Book deformable design, also can be regarded as the" extended "modular design concept.

Although, at this stage of the success of the "modular" products less and less, but the "modular" design philosophy, had imperceptibly every corner in science is flourishing.