Suddenly, HUAWEI announced it!2018-04-13 20:25:28 160 ℃
HUAWEI was on fire again, the event was the HUAWEI flagship P20 conference held in Shanghai in 2018.
's latest product is known as a leading generation or even two generations than other brands.
, however, what we are going to talk about today is not this product, but a major event announced by HUAWEI yesterday at the product launch conference: HUAWEI has to achieve second share of the global smartphone market this year and the latest.
as early as 2016, HUAWEI mobile leader Yu Chengdong said that in the next five years, HUAWEI will surpass Samsung and apple, and become the world's largest mobile phone operator with a market share of over 25%. This year only in 2018, it looks like HUAWEI is going to fulfill its promise in advance.
currently, Samsung, apple, HUAWEI occupy the top three of the world's mobile phone market share. According to IDC's data, HUAWEI's global smartphone share in 2017 is 10.4% and second apple is 14.7%, while HUAWEI's share with HUAWEI in 2016 is 9.5% and 14.6%, respectively. According to
's data, we can see that the gap between HUAWEI and apple is shrinking.
according to another market research firm IHS Markit released the 2017 global mobile phone shipments data can be seen in the top ten were Samsung, apple, HUAWEI, OPPO, vivo, LG (South Korea), millet, ZTE, Motorola (by Lenovo acquisition), Jin .
can see, the world's top ten brands, 7 belong to the China (Motorola mobile phone business acquisition by Lenovo, which belongs to the brand, and will add Chinese) for the share of these brands will find only the top ten brands in 7 Chinese brands accounted for 40% of the global share.
, that is to say, people in 2/5 over the world are using Chinese brand phones to see clearly that this is not a Chinese made cell phone, but a Chinese brand mobile phone.
but one of the real problems to face is that the dividend of the mobile phone industry has passed, especially at home. In recent years, with the popularity of
mobile phone, coupled with intelligent mobile phone quality is getting better, but the technology update frequency decreased, the national desire to switch down, leading mobile phone shipments continued to decline.
's article, , "big crash" a few days ago. The 27% most brutal time "" has revealed that in the first quarter of 2018, China's smart phone shipments were 81 million 870 thousand, down 27% from the same period last year, the largest decline in 2017. In the face of such a grim situation, why did HUAWEI dare to swear that "HUAWEI will become the world's second share next year?" at the latest, next year?
I think there are two factors:
1, brand confidence.
as we all know, in the past many years, the reputation of domestic mobile phones is not very good in the eyes of foreigners. There are many facts about them.
, but we have to admit that in recent years, HUAWEI, OPPO, vivo and Xiaomi as the representatives of mobile phones have won fame and reputation for Chinese brands all over the world, and have changed the impression of foreigners on Chinese mobile brands.
has been out of name and now has a global share of more than 10%, third in the world, and will not be the second in the world. HUAWEI Hass chip, total global share is among the world's top five. The confidence of
is the confidence of technology accumulation. So, HUAWEI dared to let the domestic mobile phone market dividend enter the vacuum period, to release the 1~2 years of Apple's comments. Yu Chengdong, the head of HUAWEI mobile
, said that after the accumulation of technology in the past, HUAWEI terminals will gradually enter the burst point and gradually become more competitive. At present, HUAWEI terminal has become the first place in the domestic market and some European markets, and there is more space in the future.
for yesterday launched the P20 new machine, Yu Chengdong predicted that only a cell phone sales of 15 million units, no problem, breaking 20 million units is also very possible.
said that this confidence in its brand is based on the accumulation of technology, and the accumulation of technology stems from HUAWEI's increasing investment in research and development.
we know, HUAWEI in the China enterprise R & D investment is always the way ahead, this has continued to increase R & D investment result, let the number of PCT national patents HUAWEI ranked first in the country, up to 74 thousand pieces, of which 90% are invention patents. In
2017, HUAWEI's R & D investment reached 89 billion 700 million yuan, up 17.4% over the same period last year, and its scale is almost two times its annual profit. It ranks sixth in all the world's enterprises, surpassing apple.
2017 annual global R & D investment unit: Top20
research and development ability is the core competitiveness of science and technology enterprises, and R & D investment is the springhead of the enterprise, HUAWEI is confident it can surpass apple in 1~2 position.
2, national self-confidence
, in addition to brand confidence, national self-confidence is also the reason why HUAWEI self-confidence can advance ahead of Apple's commitment.
10 years ago, the world's top ten mobile phone brands couldn't see the brand of China. 20 years ago, the household appliances in China were contracted by Japanese and American brands. The TV, air conditioner and washing machine were not Panasonic or SONY. They were Toshiba.
and now, the mobile phone is HUAWEI, millet, OPPO, vivo, electrical appliances are Haier, GREE, the United States, and Joyoung. Not only the Chinese are in use, but also foreigners are using our brand. The data on mobile phones have already been seen, and the data on the global use of Chinese brand appliances comes from South Korea. According to the survey data released by the
, the global production of major household appliances in 2017 is 752 million 840 thousand, which is expected to increase by 1.7% last year. The products made in China are as many as 423 million 180 thousand, accounting for 56.2% of the total. Chinese household appliances account for more than half of the global market.
battle of World War II to the China before and after the reform, Japan and South Korea to the world output of brand culture, established their national self-confidence, but now it's China, Chinese brand and culture to the world output, let the powers crushed dignity can be re established. The national self-confidence that
reconstructs will feed back to these brands.
is the best evidence, once occupied Chinese mobile phone market share in the first second of Samsung, apple, HUAWEI, OPPO, and vivo in Millet under the impact of declining, apple is now relegated to fourth, Samsung has been out of the top five, the share of only 2%, the fourth quarter of 2017, even less than 1%.
national self-confidence is built under the situation of national brands can not be confident.
finally said a few words.
is seeing that China's technological strength and industrial strength are constantly rising, and it has already challenged the status of the US technology giants. So the US only takes "trade war" to stop the reality of China's rise. This is a trick to it, the Soviet Union, the EU, Japan and Russia, spared.
is now turning to China. The difference is that China's early preparations and the characteristics of our nation determine that victory will eventually belong to us. These characteristics can not be seen at ordinary times, as soon as the critical time will appear, such as the spirit of unity and more frustration and bravery.
these two points are the key to our conqueror, and the future will be!
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