Cook: Different prices make everyone can use the iPhone

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Cook: Different prices make everyone can use the iPhone

2018-09-14 20:25:16 60 ℃

Figure: Apple iPhone price comparison of each model

Phoenix Technology News According to AppleInsider Beijing time September 14 The report, Apple CEO Tim Cook said in an interview on Thursday that although the price of the iPhone XS Max may be daunting for many people, Apple is trying to provide products to more potential customers.

In an interview with the Nikkei News, Cook said, "We want to provide products to everyone. We know very well that the needs of our customers vary widely, and the range of prices they are willing to pay is also very large." /p>

Because of the discontinuation of the iPhone SE and 6s, the lowest-priced model in the current Apple iPhone lineup is the iPhone 7, released in 2016, with a starting price of $449. In the new iPhone released this year, the lowest-priced model is the iPhone XR, which starts at $749.

The iPhone XS starts at $999 and the XS Max starts at $1,099. Both phones cost far more than most other phones, and models with more than 64GB of storage can easily reach the same level as Apple's Mac computers. Even without AppleCare, cases and other accessories, the XS Max with 512GB of storage costs $1,449.

When talking about the price of the iPhone XS, Cook said, "We always think that if the product has enough innovation and value, some people will be willing to buy it. As far as we are concerned, there are enough People are willing to pay for innovation and value, which is quite a big business."

Cook is also based on the convenience brought by modern mobile phones, indicating the rationality of the price, "many products that people have previously purchased." The features are integrated into one product, and their functionality is considerably better than when it is a single product."

Cook did not mention the topic of moving production lines to the United States. Most of Apple's supply chain and product assembly lines are in China. If you move to the United States, the price of Apple products will increase significantly due to higher wage levels, harsh working environment requirements and other factors. (Compile / Frost Leaf)

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