Ruixing Coffee responded with a loss of over 800 million in one year: it will not become the next ofo2019-01-04 00:23:01 565 ℃
China Economic Weekly-Economic News (Reporter Jia Wei) In the 2018 high-profile entry into the coffee market, Ruixun Coffee was quickly stirred up due to its Internet genes, the main "takeaway", and the promotion of high prices. The domestic coffee market. From the trial run on January 1, 2018, Ruixun Coffee made it clear that it should break the existing coffee market pattern with speed, cost-effectiveness and convenience, and point to Starbucks.
On the afternoon of January 3, Ruixun Coffee held a 2019 strategic communication meeting. According to Qian Zhiya, CEO of Ruixing Coffee, the company has reached 2,073 stores. In 2019, it plans to continue to add 2,500 stores. The number of stores will reach 4,500 at the end of the year. The number of stores and cups will exceed that of Starbucks, making it the largest chain in China. Coffee brand.
For Ruisheng Coffee's huge loss of 857 million yuan, Ruisheng Coffee co-founder and CMO Yang Fei responded that the loss was in full compliance with expectations, and Ruixing Coffee's contribution was reflected in the opening of 2000. The direct-operated store has more than 10 million real-time consumer users, and it costs a lot to penetrate the market and educate the market. “The strategic subsidies and pre-loss of Ruixing Coffee are long-term. Investors are not worried, investors still think we are conservative.”
In addition, Ruisheng Coffee’s “burning subsidy” was accused Similar to the case of ofo, Qian Zhiya responded: "Rui Xing will not be the next ofo, no need to pay a deposit for coffee."
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