Mobile off-line sales ranking in December: vivo, Huawei's top two, the iPhone XS Max is still strong

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Mobile off-line sales ranking in December: vivo, Huawei's top two, the iPhone XS Max is still strong

2019-01-22 17:02:43 1436 ℃
< p > < br > Yesterday, the First Mobile Phone Research Institute published an analysis report of the best-selling mobile phone market in China in December 2018, which analyzed the off-line sales of major brands in December last year. Although it was a little late to announce December sales at the end of January, considering that the statistics are offline sales, it is worth seeing. < p > < strong > < strong > < strong > < / strong > < p > < p > First of all, strong > vivo ranks first among all manufacturers, and its market share is 21.6%. Huawei ranked second, with a market share of 21.5%, very close to vivo. OPPO was the third, 20.2%; Glory, apple and millet were 4/5/6, respectively.

It can be seen that Huawei's online sales are very strong, squeezing into the second place, which used to be OPPO and vivo in the top two places. However, as can be seen from this list, OPPO and vivo still occupy a large share offline.


specific model sales, vivo X23 became the king of offline sales in December, and its monthly sales reached an astonishing 1.5 million units, which is why vivo ranks first among all manufacturers. After the X23, OPPO A5/R17/A7 three models, their sales are also very considerable; Huawei Noa 3 ranks fifth, Huawei Mate 20, and the iPhone XS Max ranks sixth and seventh, respectively.

Sales ranking of each price segment

After reading the total sales ranking, let's take a look at the sales of each price segment, first of all, the above 4000 yuan price segment. It's no surprise that Apple is still the king of high-end models. The iPhone XS Max ranks first in the price range. It sells 530,000 units, while the iPhone XR and Huawei Mate 20 Pro rank second or third.

Some embarrassment is that the first mobile phone Research Institute seems to have forgotten to release a sales ranking of 3000-3999 yuan, but we can also know from the top 20 of the above models that vivo X23 is the top seller in this price segment, OPPO R17 is second.

2000-2999 yuan price segment, Huawei Noa 3 won the price segment, its monthly sales of 550,000 units; Glorious Play, vivo X21 won two or three points.

img src="/1ydzximg/0L9Mahkj6e"/>p>1000-1999 yuan price segment, OPPO A5 and A7 ranked first two in this price segment, vivo Y93 ranked third.

I don't know how much you contributed to the sales of these models. Do you prefer to buy mobile phones online or offline?