Apple decided to lower the price of the iPhone! Cook: Acknowledging that the poor sales of new machines are due to overpricing

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Apple decided to lower the price of the iPhone! Cook: Acknowledging that the poor sales of new machines are due to overpricing

2019-01-31 10:25:16 501 ℃
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January 30, Apple released its first quarter results of fiscal year 2019. The report shows that Apple's revenue in the first quarter was 84.3 billion US dollars, and its net profit was 13 billion US dollars. Revenue in Greater China was $13.169 billion, down 26% from $17.956 billion in the same period last year.

Apple CEO Tim Cook explained the pricing of the iPhone in an interview: the pricing of the iPhone XS is the same as that of the iPhone X, the price of the XS Max is higher than that, and the price of the XR is between the price of the iPhone 8 and the price of the 8P. Of course, Cook also undertakes that high pricing is the cause of the decline in sales of the iPhone. We have taken a lot of measures to increase sales, such as installment payment, replacement of old for new, and so on.

Cook also said that in order to increase sales, he decided to lower the price of the iPhone in some countries to the level of one year ago.

How much reduction do you think is appropriate for the XR, XS and XS Max of the iPhone? Or at what price would you buy it? < p > < p > Editor of this article: Wang Ruxin < p > < p > pays attention to the bubble network and enjoys the life of science and technology.