AMI moves the subway station into the show, restore pure Paris flavor

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AMI moves the subway station into the show, restore pure Paris flavor

2022-01-21 12:07:55 57 ℃

Paris, Brongniart Palace

Beijing on Jan. 19 Ri 21:30, AMI 2022 autumn and winter series was released in 巴黎布隆尼 Royal Palace (Palais Brongniart).

Metro is the best place to feel the atmosphere of a city, where people hurry all kinds, is the city's temperament and style. Paris Metro, Paris is the city of a mirror.

2022 autumn and winter series, creative director Alexandre Mattiussi on the "underground" for the creation of the core, showing each of Parisian life in the most universal aesthetic DNA.

66-year-old French actress Isabelle Adjani appeared on AMI big show last night, wearing a black coat, wearing sunglasses in Black - is a cool everyday French woman will dress.

Show places in the Brongniart Palace is the former headquarters of the French stock exchange, and it is located in the heart of Paris's historic landmarks.

The show also set up everywhere embodies the "Paris Metro" element.

Show information is made metro stop sign

Invitation is a Paris metro ticket Orange

Publish notice made Paris Metro station sign advertising

After guests arrive Bourse, will enter the site through a long, the "subway tunnels", the laying of the tunnel for this special release show specially designed white tiles.

The entrance is a show made a long subway tunnel

Show in the main hall of the Palace Brongniart presents: This is a huge space, composed by two arcades, vaults stunning design, inbound ports are like neoclassical old station.

Models into the hall by another similar white subway tunnel, into a minimalist gray scene. Monochrome background brings a deep sense of space, further highlighting the theme and exquisite works.

01

Show

runway

As a brand born in Paris, AMI will be the city of Paris temperament and atmosphere engraved in their DNA, the core of each series is Paris itself.

This season, Paris is still Alexandre Mattiussi inspiration.

Most of my inspiration comes from all kinds of people see every day in the subway, showing all sorts of styles: the subway is to observe and feel the urban social and cultural diversity, the evolution of the spiritual experience of the times, the perfect place to observe trends.

I like to imagine it as a City Ballet, everyone, regardless of age, origin, social status, are short and accidentally met, then the integration and coexistence. This is what I imagine the essence of Paris sublimation of reality.

--Alexandre Mattiussi

AMI founder and creative director

"

This season, issued a total of 55 sets of new style, depicting Paris drifting and only different style. Demonstrating all sorts of Parisians: avant-garde, colorful, unique, funny, passionate, diverse.

In real life, the subway shuttle between neighborhoods, this fashion show is also a shuttle to the different dimensions of metaphor and atmosphere, like a time travel. While the back street style fashion, fashion back to the streets.

Model lineup

This season presents a model line-up community concept AMI cherished. A variety of backgrounds, perspective, age, sex, birth order models show full of multi-color brightness.

66-year-old French film actress Isabelle Adjani, 30-year-old American model, actress Emily Ratajkowski, 43-year-old French model, actress Laetitia Casta and other iconic faces in the T stage, the biggest surprise of this show.

Isabelle Adjani

Emily Ratajkowski

Laetitia Casta

Italian supermodel Mariacarla Boscono, Paul Walker daughter Meadow Walker, Leon Dame-coming male model, also based release catwalk, as AMI inject street power.

Mariacarla Boscono

Meadow Walker

Leon Dame

Oversized coat profile

Season, the AMI variety of multi-level, large profile coat explored, neutral single product can be cut with fine tough style, but also with a self soft style.

Street feeling

Leather jackets, baseball jackets and other items, as well as tannins denim, fur and other elements for this season adds an element of street, walking in the streets of Paris, young men and women.

Bold color

This season's color is very bold, randomly mixed, free-spirited, optimistic self-confidence. With elegant gray, black, beige for the background, bright purple, green, purple, orange and iconic AMI bright red bloom on it.

Animal print

Novelty fabrics with rich textures, leopard print and snake pattern leather mix together to show a dynamic realism.

Faux fur

Faux fur coats are made of gorgeous, collar, scarf, increasing the sense of the city's work this season, also broadens the scene this season a single product.

02

Wonderful details

Details

Multivariate printing

This season printing and design very diverse, including Paris wind polka dots, velvet perspective dévoré (full size or decorated with leopard Ami de Coeur and heart-shaped pattern), and the conventional thin Vichy checkered stripes. Le Voulez-Vous handbags

The show brought the latest AMI handbags Le Voulez-Vous, using neat lines and classic sense of symmetry, the series adds a very contemporary feel.

Soft folds of leather, chains and AMI de Cœur double buckle, classic black, burgundy and white options.

Classic handbag

Brand handbags classic Déjà-Vu has a unique design, patent leather to fold and re-interpretation of color in the series.

Sterling silver jewelry

In this series, AMI London jeweler Alan Crocetti to launch a series of modern silver works (part decorated with crystal), heart-shaped as a symbolic themes, including neutral rings, earrings, necklaces and bracelets, as a symbol of Ami de Cœur given new.

03

Show guests

celebrities

AMI 2022 autumn and winter fashion show very strong lineup of invited guests, including French actress Isabelle Huppert, Catherine Deneuve, Carla Bruni, model Caroline de Maigret, French actor Pierre Niney and so on.

Isabelle Huppert

Catherine Deneuve

Carla Bruni

Caroline de Maigret

Pierre Niney

04

Hearts A popular around the world

born in Paris

In 2011, from Normandy French designer Alexandre Mattiussi decided to live on their own in Dior, Givenchy, Marc Jacobs and other fashion houses work a few years later, the creation of their own brands AMI.

AMI is a "friend" means in French, which was intended design everyone can afford to buy fashion for friends (when the big fashion houses work, he often suffer can not afford their own design), also happens to be my Alexandre Mattiussi the acronym initials.

He hoped that AMI is an approachable, harmonious and friendly fashion brand, to closely related to people's daily lives.

Girls can wear men's clothing

A red heart is a sign of AMI, AMI is the beginning of a lot of people know.

This was originally just Alexandre Mattiussi child to design their own personalized signature, AMI later became the most eye-catching signs. Simple stylish design and moderate price range, so that "Red A" quickly swept the world.

AMI originally only men's brand, was launched in 2019 women. Fashion Week Spring 2021 until October 2020, AMI was first organized women's release show, appeared at the Paris Fashion Week schedule, the show is set in Paris, a symbol of the Seine River.

AMI 2021 spring and summer series

AMI has two soul, is a founder and creative director Alexandre Mattiussi, another brand is "the soul of the business" Nicolas Santi-Weil, as AMI CEO, Mode from the early investors of AMI et Finance recommended the incoming .

Both a person responsible for product design, a person responsible for territory business development, achieved rapid development, maintained a high annual growth rate.

Left: Nicolas Santi-Weil

Right: Alexandre Mattiussi

Under the joint efforts of the two men, although the AMI is only a 10-year-old young brand behind it has a strong growth engine.

In the past year, despite the global impact of the epidemic is still mired in, AMI business still achieved a growth of 100%, mainly due to the Chinese market and its strong network of online selling.

Sequoia China Holdings AMI

Shortly after attending Paris Fashion Week, in January 2021, Sequoia Capital from China (yes, that is "Monster" Angelica Tommy joined as a partner company) acquired a majority stake in AMI, AMI's development has entered the new phase.

Alexandre Mattiussi as Tommy painting portraits

China has been an important market of AMI, prior to the acquisition of Sequoia, AMI Chinese market has become the world's third largest market (after France and the United States).

AMI is currently only in Paris, London, New York, Shanghai, Beijing, Chengdu, Chongqing, Hangzhou, Nanjing has opened 12 stores (in 2016 in Hong Kong opened its first overseas store is closed), of which China accounted for eight.

In October 2019, AMI held a fashion show in Shanghai, and the online sales of China had soared 239%, and it also driven a market online sales in Asia rose by 200%.Last month, AMI opened the first store in the New York Soho area, adjacent to Loewe with Saint Laurent.In the next year, there are also more shops in Miami, Los Angeles, Seoul, Hamburg, Milan, and London.

The first 10 years of AMI is facing a new beginning.This season, AMI returns to this source, showing the temperament and atmosphere of Paris, gives daily life to rare casual feelings and fun.