"Born and global", another Chinese beauty brand burst into fire on TIKTOK

Home > Fashion

"Born and global", another Chinese beauty brand burst into fire on TIKTOK

2022-06-24 12:25:33 6 ℃

Y.O.U participated in the Indonesian local public welfare activity poster 6 efficient use of "platform dividends". This is not only the rapid penetration of the e-commerce platform, but also the prosperity of the "grass planting" platform. From 2016-2021, the emerging beauty brand is in the domestic market. Rise. At the same time, compared to mature domestic markets, many new brands have sowed "seeds" to the world. According to data released by the General Administration of Customs of China, the export amount of Chinese beauty cosmetics and washing products in 2021 reached US $ 4.852 billion, a year -on -year growth rate of 14.4%, still maintaining a strong growth. This market is like a swamp, which has grown a lot of "global brands" from a new generation of China. Y.O.U is one of them, and why can Y.O.U succeed? There is also a key point: grasping the "platform dividend". "Efficient use of 'platform dividends' is essentially not just traffic." For example, about the dividend of Tiktok, many people understand it, and then start tiktok; but often they can really get the dividend, a company that has a deeper cognition for TIKTOK. What is the so -called Tiktok dividend? Jonathan concluded that it is a platform that can quickly lead the local cultural trend, while helping your brand and products, creating a "explosive model" on its platform. But what is the more important thing behind this? It is our product based on TIKTOK's user insights to continuously adjust the value of strategies. This is the real dividend. So, how to catch Tiktok dividends? Jonathan's final summary, maybe there will be a large wave of All in Tiktok's brand next to the world, but in any case, you need to grasp 3 points: First, the brand must be iterative, whether it is visual or product; at the same time, as a brand management team, you need to need Maintain "fast and agile, continuous learning"; second, talent. The most important thing is not only the talents of Chinese overseas, but also contain local talents. Tiktok is developing rapidly overseas, but there are few talents who understand Tiktok's content, so local talent reserves are important. At this time, you need to quickly cultivate local talents and find your own Tiktok's marketing play. Finally Here, so as to increase operating efficiency. Especially at the moment, after the epidemic, global companies have reached the era of digital comprehensive capabilities.