China Tourism Research Institute: 2022 outbound travel development is very uncertainty2021-11-25 00:36:34 8 ℃
China New Jingwei November 22, the 22nd, China Tourism Research Institute issued the "China Outbound Tourism Development Annual Report 2021" (hereinafter referred to as "Report"). "Report" said that the recovery and development of future exit tourism depends on the comprehensive role of multiple factors, and there is a great uncertainty in the development of tourism in 2022.
Outbound tourism in 2020 - 2021: Stagaming to a difficult recovery
"Report" shows that under the impact of new crown pneumonia epidemic, the number of outbound tourists in 2020 is 203.34 million, a year-on-year reduction of 86.9%. In 2021, the number of outbound tourists was 25.62 million, and 17% was restored compared with 2019, compared with 2020, a year-on-year increase of 27%. Outbound tourism remains substantially stagnant than the number of outsourced travels before the epidemic.
Starting from January 24, 2020, my country's exit tourism supply and demand, both sides of the industry and market have declined. In February 2020, my country's exit tourism fell to less than 600,000 from January. Since the team's outbound tour is completely stopped, only a zero-spoken tourist travel will then travel, and the overall exit tourist is always at very low levels.
From the structure of exit destinations, Asia continues to occupy the first place on Intercontinental destination, accounting for 95.45%. Then it is in Europe, America, Oceania and Africa. Overall, more affected by epidemic impact compared to procedural destinations. Visitors go to Asia, Europe, Oceania, the Americas and Africa and other areas of 70% and 95%. Among them, Asia's minimal reduction, the biggest increase in Oceania. Hong Kong, Macao and Taiwan are still the main destination of outbound tourism, accounting for more than 80%.
The first fifteen outbound tourist destination is in Singapore, China, Hong Kong, Vietnam, South Korea, Japan, Thailand, Cambodia, United States, Singapore, Taiwan, Malaysia, United Kingdom, Australia, Canada and Indonesia, with a decline in 66% And between 98%. There are obvious signs of recovery in the mainland tourists market in Macau, China.
The "Report" pointed out that from the short term, the epidemic prevention and control situation is directly related to the possibility of the restart of outbound tourism. All countries and regions are in order to promote new crown vaccination, and strive to recover tourism. In countries and regions, people in the epidemic control, personnel flow and travel begin to try to go forward.
From long-term, prevention and control measures related to the epidemic and related to outbound tourism and bring a chain reaction. If the global epidemic prevention and control situation has long been uncertain, it is difficult for outbound tourism recovery, and it will face the risk and difficulty of repeated impact of the epidemic.
Vaccine is a key variable for new crown pneumonia epidemic prevention and control, vaccination rate and efficiency affect the recovery process of tourism. At present, my country's epidemic prevention and control measures have been normalized, including vaccination, rapid nucleic acid detection, digital health code, issuance vaccine passport, wearing mask, avoiding measures such as crowd gathering, providing experience drawings and technical preparation to future outbound tourism recovery. The gradual recovery of domestic tourism under the prevention and control of epidemic activities also brought confidence in the future restart of outbound tourism.
China's tourists are still there, safe expectations
The "Report" said that security, proximity and accompanying focus on future exit tourism. "Safety of Outbound Tourism" is the focus of respondents, and the main factors affecting exit tour have "safety hazards" and "time lack of time." According to the survey data, the premise of exporting tourism is fully controlled, and 82.8% of respondents will travel only when it is convinced that a certain destination is no longer a new crown virus infection. Respondents prefer to avoid choosing crowded tourist destinations. 81.6% of respondents said that they would choose domestic travel in the next period of time, not outbound tourism. 71.7% of respondents are unwanted because of new crown epidemic.
If there is a chance to travel, choose "Family travel" and "some family travel", the number of people who choose "one person travel" and "travel with strangers" have fewer.
The features of the information channel online are further strengthened. Respondents have access to exit tourism related information to "network social media" and "tourism related websites". The epidemic has chosen more diversified ways to choose a travel agency to choose a travel agency. It is only 25.08% of the proportion of travel agency to exit and fell by 37.79% compared to 2019.
Most of the respondents are expected to be within a week of time outbound tourism. The proportion of respondents who plan to stay for 1-7 days is 60%, of which 4-7 days are close to 50%. The proportion of respondents who plan to stay for more than 15 days is less than 10%.
2022 recovery prospects
The "Report" pointed out that there is a big uncertainty in the development of the country in 2022. The current world's epidemic is unsatisfactory, different regions, epidemic situation in different countries and regions ups and downs, and even difficult. During the global new crown epidemic prevention and control, the imbalance is still protruding. Different destinations include border control and flight arrangement, etc., the prevention and control requirements are tight, and the policy coordination efficiency between each other is still improved, and the safety requirements of cross-border tourism cannot be fully guaranteed in the short term. The environment facing outbound tourism is grim, and uncertainty is prominent.
The recovery and development of future outbound travel depends on the integrated role of multiple factors. The live security and physical health of the people must be placed in the first place, and security is the most important foundation and premise of future recovery of outbound travel. The future recovery of outbound travel, first depending on whether the basis of security and development is stable, must be ensured that it is safe and cannot be released. Although the epidemic continued to hit outbound tourism and suppressed the recovery of the market, the confidence and hope of outbound tourism were all. The recovery time of the outbound tourism market is within the global vaccination velocity, the development and promotion of targeted drugs and the effectiveness of anti-control mutant virus, and is also subject to the understanding of the people's public security assurance. The resuscitation path of the outbound tourism market is on both the market entities of outbound tourism to respond to social and economic structural changes, the efforts and innovation of the changes in the progress of the development of the outbound tourists. . The epidemic has changed the mystery model of tourists, but also proposes more challenges for public services and product supplies, proximity, surrounding and controllable becoming an important reference for selecting destinations in exit visitors. China Macau, China Hong Kong and Asia's proximity destinations will result in a clearer development opportunity. "Report" said that there is enough preparation for exit tourism related parties. Government level: Need to continue assessing the situation of the epidemic prevention and control, strengthen communication and policy coordination. In the premise of ensuring security, explore the possibility of opening outbound tourism; assessing the possibility of outbound tourism open arrangements, including "tourism bubble", etc., promoting the landing of specific programs; introducing and encourage digital processes, promoting Advanced technology is used in epidemic prevention and control and resuscitation of outbound tourism; intensifying the difficulty of exploiting, encouraging the subjects of the relevant market to pass through the difficulties. Industry-level: Destination and market mains need to continue to innovate in mode optimization, marketing and product development. The consumer behavioral characteristics of outbound tourists and the expectations of future outbound tourism, the reshape iteration of supply chains, and increasingly in-depth industrial integration processes will provide useful references for the actions of overseas destinations and market subjects. (China New Jingwei APP)
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