How to build an international consumer center city

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How to build an international consumer center city

2022-01-25 00:02:00 53 ℃

On January 12th, the Sichuan Provincial Bureau of Statistics and Chongqing Municipal Bureau of Statistics, the research project "Dan Nuclear Economic Radiation Capabilities Research", the research results showed that the economic scale, development quality and social development of Chengdu, and the development of the social development. It has a significant advantage of strong economic radiation capabilities, especially in terms of consumption and openness, and has a significant advantage.

By short video and self-media traffic dividends, the two cities in Chengdu have become a hot "net red" city in recent years. With the rise of Shuangzheng City, the concept of international consumer centers is gradually formed, but there is still a gap between the three economic growth in Chengdu and China, in the road to the international consumer center, Chengdu How to achieve differential development in the area?

Chongqing consumer market short board is obvious

Since 2019, my country has been cultivated to cultivate the international consumer center city, and all localities have been moving, including nearly 20 cities, including Beijing, Shanghai, Shenzhen, Guangzhou, Hangzhou, Chengdu, etc., clearly planning related goals and actions. On July 19, 2021, he was approved by the State Council, Shanghai, Beijing, Guangzhou City, Tianjin, Chongqing City, took the lead in the cultivation construction of international consumer center. For a time, there is a lot of debate on the Internet, and the focus of Chongqing is whether Chongqing can afford the heavy responsibility of the international consumer center city.

Why have this debate? According to the Chongqing Bureau of Statistics, Chongqing's total retail sales in the first half of 2021 was 68.93 million yuan, ranked third in the country, second only to Beijing and Shanghai.

However, in fact, the total retail sales of Chongqing's higher social consumer goods is largely sided from the larger population base. In the top ten city of the total retail sales of social consumption, Chongqing's permanent population reached 320.554 million, which is the most populated city. From the perspective of the retail sales of per capita social consumer goods, Chongqing can only be ranked 18th in the country, in the top ten city of GDP, the first.

In many eyes, Chongqing's commercial activity is not high.

Taking the most representative first store economy in commercial activity as an example, 2020, Chengdu, Wuhan introduced 386 first stores, 151, and only 91 in Chongqing; in specifications, 2020, Chongqing introduced 7 national stores and southwestern first stores, 26. In contrast, Chengdu introduced the national first store in the same period, the first store in the West, and the first store in the West is 29, 9 and 124.

From the perspective of tourism, it is very prosperous in Chongqing in Chongqing in recent years. Data show that in 2019, Chongqing received 657 million visitors in the territory, but embarrassing, according to the Chongqing Tourism Bureau 2019 data calculations, Chongqing per capita tourism consumption is only 727 yuan.

The researcher of the Shuangcheng Economic Circle Cooperative Development Center, Chongqing University of Technology, has told the "China Economic Week" reporter. In fact, there is only a short board such as the tourism consumption market in Chongqing, and needs to think How to create a more popular commodity and meet more diversified and differentiated consumer markets.

Chengdu drives the Chongqing consumer market

Although Chengdu is not one of the first 5 international consumer cities, "the Outline of Double City Economic Circle Construction Plan" is clearly suggested, support Chongqing, Chengdu shaped urban special consumer brand, and builds an international consumer center city. Chengdu is also a puzzle in the city of the international consumption center, and from the data, Chengdu's consumption market is slightly better than Chongqing.

Despite the total retail retail sales of social consumer goods in the first half of Chongqing, the total retail sales of per capita social consumer goods is higher than that of Chongqing, which is mainly in commercial activity. The relevant person in charge of the Chengdu Municipal Bureau of Commerce told the "China Economic Weekly" reporter, the current consumption market in Chengdu has focused on a "new" word.

It can be seen from the first store economy. According to the Shanghai Zhonghang Data and the Chengdu Retailer Association, "Chengdu first brand research (2021 half year)" shows that in July, 2021, all kinds of first stores that settled in Chengdu have reached 410, second only to Shanghai. , Beijing, lead the new first-tier city, and growth exceeds Beijing. In addition, Chengdu has also continuously cultivated local brands, according to the relevant person in charge of the Chengdu Retailer Association, in order to promote the "Chengdu brand" image and connotation, in the first half of 2021, Chengdu Innovation Brand Incubation Center has released 117 brands, cover National tide, fashion, experience, service and other major doors.

Mo Yuanming believes that Chengdu is indeed stronger than Chongqing in the field of consumption. From a certain extent, Chengdu is in the help of Chongqing, not only attracting foreign tourists to Chengdu, but also promoting the overall consumption market of Shuangcheng Economic Circle in Chengxi Region. .

Chengdu-Chongqing consumption should take the rural bundle city route?

Mo Yuanming said that if it is an international consumer center city, there is no standard in the two places. However, it is one of the first five pilots in the city of international consumer centers, which is one of the top design.

The Chongqing Municipal Bureau of Commerce revealed the "China Economic Week" reporter, the double city economy in Chengdu is a national strategy, the international influence of the dual-core city, comprehensive competitiveness and radiation boom, which is beneficial to fully superimpose the self-trade test area. The national development policy bonus bonus brought by international strategic tasks such as China New Internet and New Channel Construction, Exploring the Open Development Economic System of Systematic, Integrity and Sypex.

Differentiation is the focus of the two cities in the city in the consumer. Mo Yuanming analyzed the road, under the preparation of the Shuangcheng Economic Circle in the Chengyu area, under the preparation of strategic planning, the need to promote the construction of the channel platform and the regional collaborative innovation, such as the interaction of Chongqing Metropolitan Circles and Chengdu Metropolitan Circles, focusing on innovative elements. But the most important thing is how to think about how to develop in the Beijing-Tianjin-Hebei, the Yangtze River Delta and Guangdong and Hong Kong, Macau. How do I play an advantage to form a Matthew effect?

In Chongqing's latest government work report, county and township consumption, excavation characteristics, development of rural logistics and other words are constantly mentioned.

From the data, it can also be saved. The Chongqing Municipal Commercial Committee told the "China Economic Week" reporter, from January to November 2021, Chongqing's total retail sales reached 1274.66 billion yuan, an increase of 20.3% year-on-year, high out of the country 6.6%; town The retail sales of consumer goods 1093.614 billion yuan, an increase of 19.5% year-on-year; the retail sales of rural consumer goods was 181049 billion yuan, a year-on-year increase of 25.3%. Chengdu January-November, the total retail sales of social consumer goods was 83.62 billion yuan, an increase of 14.9% year-on-year, an average increase of 5.5% year-on-year, realizing the retail sales of urban consumer goods, 14.4% year-on-year; Retail sales of rural consumer goods 34.68 billion yuan, growth 28.0%.

It is clearly seen that the growth rate of retail sales in the rural consumer goods in the two cities in Chengdu is not only higher than the total growth rate, but also higher than the growth rate of retail sales in urban consumer goods. Pakistanic culture is a kind of farming culture, in ordering local brands, rural consumer goods have a congenital cultural advantage.

The relevant person in charge of Chengdu Xiangtou Group told the "China Economic Week" reporter, and the new capital of the new capital of the investment and construction and the "Sanhe Ideal Village" project have achieved good results in driving consumption. The "Sanhe Ideal Village" project is integrated with "agricultural + football + music", helping village collective revenue increased from 7500 yuan in 2013 to 283,000 yuan in 2019, and 6 years have risen more than 36 times.

Mo Yuanming said: "The agricultural advantages of the two-city economy in Chengdu are very significant. The local cultivation of the urban cultivation in the local area is essentially urban and rural integration development and regional coordinated development. The urban cultivation construction of international consumer center in Chengdu is a national village revitalization strategy Already highly accompanied. "

Editor: Guo Yao