You didn't expect the "90" and "60" former "consumption new trend" 90 "love health and autumn trousers," 60 "to play the library of the book to kill ...

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You didn't expect the "90" and "60" former "consumption new trend" 90 "love health and autumn trousers," 60 "to play the library of the book to kill ...

2022-01-27 12:04:00 49 ℃

If you love the health and non-stop buying health products, you may not be grandparents; order the order booking room escape and script killing, or it may not be a young. "90" and "60" are considered to be the most important "consumption new forces", and the new trend of consumption, maybe break through many people's stereotypes.

Fashion is not worth mentioning in front of autumn pants, 90 health is serious

"Health! We are serious!" "90 may be the first generation of young people in history." From the insulation cup to the trick to put on the autumn trousers, from the bed, the boiler is used to shampoo it is keen to eat Vitamin probiotics, this young man is unblocked with enthusiasm for health, can't be underestimated.

CBNDATA's "Young Health Consumption Trend Report" shows that more than 90% of young people have a well-health awareness, and it has already been in the health road after half of 90. They placed one piece of health products, although it was in the middle of the night.

"The latest night, apply the most expensive mask, eat the best health products, this is probably the current situation of many young people." A friend who is known by the friend is "healthy little people" Alice, often gives you People recommend a variety of health products, beauty instruments and health equipment.

"Skin care, eye, whitening, loss, shape, improve sleep, improve metabolism, delay aging ... What do you say? Do you have it? And work pressure is too big, sleep, no time exercise, you can only rely on these Improve health efficiency in a short time. "Alice told the" China Economic Week ".

"Drinking milk tea 'sin" will prompt me to buy anti-sugar pills, get up to 12 o'clock, I want to buy melatonin, I hope that the limited sleep time can be high. "Said Alice.

In addition to health products, "cherish" young people also have a "healthy food" such as low-sugar low fat, zero saky card, food drink, and food. This consumer new track has been crowded with investors, old players and entrepreneurs, "trillion" is probably being a conservative estimate.

For fashion and tensioning belts to chase a big card? For fashion and winter appearance? That is what I will do after 80, and for 90, it is absolutely unable to. Data from the Vipshop show the following major characteristics of the 90 consumption trend.

One is patriotic goods. Taking the backward as an example, on the 2022 year of the Vipshop, the number of orders after 90 has risen by 141% year-on-year, exceeding the growth rate of other age layers. Anta's 90s volume has also risen by 73% year-on-year, exceeding 50% of the overall growth rate. The second is that the incompatible consumption characteristics are obvious. The preferred choice is the beauty skin care, make-up perfume, etc. In addition, pets are also the main way of 90. The third is to love investment, especially love to buy gold. In December 2021, the number of gold jewelry orders on Vipshop will increase nearly 80% year-on-year. Fourth, I love health. In addition to purchasing health products, they still don't hesitate to put on the autumn trousers. Whether it is warm suit and autumn pants, or down jacket, the amount of orders after 90 has exceeded 70.

Of course, love to play is still the eternal needs of young people, and this young people will play more.

Unmanned Restaurant, VR Experience Hall, Sharing Recording, Light Youth Interaction, Decompression Experience Museum, Capsule Hotel, Hanfu CoSplay, Dragon Club, Instining Script Kill, Illustrator Hall, Pet Slimming Class ... From US Group Data Show up, more than 100 kinds of new samples in 2021 in the promotion of young people's consumption enthusiasm and rapid development. As of November 2021, the total transaction volume of such service products on the US Mission has a year-on-year increase of more than 100%, with an average annual growth rate of 44%.

Especially after 90 consumers, as the main population of new samples such as drama, raising hair, pet services, accounting for 75%, 66.5%, 52.89%, and the amount of online orders that they contribute is up to 597 %. Take the script as an example, the US group data shows that there are 64.5% of young people to kill 1 time in two weeks, and more than 40% of young people will consume more than 1 week, 62% of orders are concentrated. From 17:00 to 23:00.

Grandma also loves the room of the table, and I would like to pay for "Yue Hepa" before 60.

"I bought the first lipstick of life at the 60th birthday. Several old partners have already got to play a young man who loves to play." Self-proclaimed "Chaoyang Aunt" Liu Ayi told "China Economic Week".

Liu Ayi's retirement work before a catering enterprise, because she has almost invincible for the makeup because of her nature. This has become a great person.

Liu Ayi said that the only daughter works in the Internet company, and the income is not bad but very busy. "Our old man takes care of yourself, just helped the child's busy." She said.

The seventh national census data shows that my country has exceeded 260 million people over 60 years old, accounting for 18.7% of the total population. In the past 10 years, this data accounted for 5.44 percentage points in total population, and the rise rate is still accelerating. Medical consultation data shows that in 2020, my country's silver-fashioned economy market has reached 5.4 trillion yuan, with an annual growth rate of 25.6%, and will reach 59 trillion yuan in 2021.

The middle-aged and elderly people are doing a huge "consumption new forces" that cannot be ignored. And they "more money, everything is small, the live broadcast is scheduled, give some discounts, especially useful, and extremely like sharing", it is simply "perfect consumer."

Zhang Yuxuan, the head of the commercial operation department of the business operation center, told the "China Economic Weekly", what is worth buying as a professional consumer content community, from the platform big data, the rise of "silver hair consumption". First, the context of the consumption line of middle-aged and elderly is obvious, especially for travel, clothing, leisure entertainment, learning socialization, etc. continue to rise. "Under the epidemic, the travel is limited. In recent years, in recent years, Yinfa family consumption is gradually open, and it is more willing to try online consumption. For example, the e-commerce platform has been very fire. In fact, it also explains that the Yinfa market is not low in the entire e-commerce field. "Zhang Yu said. Second, the annualization trend of middle-aged and elderly people is obvious. "The Yinfa family of the five or sixty-year-old is actually 'rich and is free." Most of them have only one child, and there are many children who need help, but they will be more reluctant. The child is fighting. There is not much time to accompany, so they will pay more attention to their own quality of life in their later years, and they will be willing to buy them with young people. "Zhang Yuxiang said.

Data can more intuitively show the rise of the silver firing economy. Jingdong released "Yinfa Economic Rise - 2011 Elderly User Line Consumption Report" shows that the number of old applications in the past three quarters in the first three quarters of the elderly increased by 33% year-on-year, and sales increased by 73% year-on-year. Among them, the growth momentum of county rural areas, the sales volume of old applicable products in the first three quarters of 2021 increased by 171%, and the sales volume of first-tier cities increased by 85%.

In the past two years, the digital process of the silver population is significantly accelerated. The sales of online shopping in the elderly increased by 4.8 times year-on-year. There are more and more necessities of the online shopping for the Yinfa family, and the three-quarter of the silver-owned rice oil purchased in the first three quarters of the silver, the amount of paper wipes increased by more than 10 times year-on-year.

Of course, health is still the focus of the elderly. Jingdong data shows that the number of health services products has increased by more than 10 times year-on-year, and the number of goods in medicine and nutrition and health products increased by more than 1 time. Health medical examination, online consultation, online shopping, adjustment "three high" and clear-eyed health products are rapidly rapidly rapid.

In short, "love yourself" does not divide age, all can be at any time.

Editor: Guo Yao