"Defending Champion": Apple has a global brand worth 500 in 2 consecutive years.

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"Defending Champion": Apple has a global brand worth 500 in 2 consecutive years.

2022-01-28 12:08:12 30 ℃

On January 26th, according to foreign media reports, BRAND Finance 2022 global brand value is 500 is officially released. Apple continues to maintain the world's most valuable brand, and the brand value increases by 35%.

David Haighh, Chairman and CEO of Brand Finance, is attributed to its good reputation in quality and innovation, and Apple has an amazing brand loyalty. Decades of efforts make Apple brand more perfect, making Apple a cultural phenomenon, which can not only participate in competition, but also grow in many markets.

In addition, Amazon, Google, Microsoft and Wal-Mart rank among the top five in the world. Amazon and Apple, while cope with global supply chain problems and labor shortages, the brand value exceeds 300 billion US dollars, an increase of 38% to $ 350.3 billion. Google brand value increased by 38% to $ 26.4 billion.

Tiktok became the fastest growing brand in the world, leading a "global media consumption revolution", brand value increased twice as much as $ 59 billion in the past year, ranked 18th.

In terms of industries, technology is still the most valuable industry in the world, with a total value of 1.3 trillion US dollars. Mainly driven by Apple, Microsoft and Samsung, the three companies account for more than 50% of the total value of the industry's brand; Two most valuable industries.

In all industries, the growth rate of the pharmaceutical industry has the fastest growth and the brand value increases by 94%, to $ 54 billion, and the number of pharmaceutical brands in ranking has doubled. In addition, with the increase in international and domestic tourism, the brand value of the airline brand has risen, but it has not returned to the epidemic.