JD Supermarket Report: The turnover of prefabricated dishes has soared by 156%, and the growth of the Fujian and Guangdong cuisine is topped the list2022-05-15 00:07:46 8 ℃
Xu Kangheng Guangzhou, a reporter from Southern Finance and Economics, reported that the home economy and miniaturization of the family were spawned, that is, cooking, heat, and food, that is, to enjoy food. On May 13th, JD Supermarket and JD.com and Industrial Development Research Institute released the "JD Supermarket's Report of Food Consumption Trends in 2022" (hereinafter referred to as "Report").
The report shows that the turnover of dishes in 2021 increased by 156%year -on -year, the overall consumer demand increased significantly, and the potential of the prefabricated vegetable industry gradually broke out.
In terms of turnover at different prices, the turnover of 51-100 yuan prefabricated dishes increased the fastest year-on-year, reaching 178%. Judging from the proportion of turnover, the price of 36-50 yuan is the hottest. In terms of boutique signature dishes, the dishes are rich in trend, so that some restaurants have "put on" home dining table. Haiwen Ming Buddha's jumping wall in 2021 increased by more than 5 times year -on -year, and the elbow and Xibei sheep scorpion of Meizhou increased by 227%and 115%year -on -year.
As the "puppet" of the kitchen, the age of 36-45 is still the main purchase of prefabricated dishes. The report shows that in 2021, the number of prefabricated dishes in the ages of 36-45 accounted for 36%, ranking first. The consumption of 26-35 years is the fastest year-on-year, reaching 171%.
Southern Finance and Economics reporters noticed in the report that the types of products such as Fujian, Guangdong, Jianghuai, Sichuan -Xiang, and Northwestern cuisine have grown rapidly. Among them, the Fujian and Can cuisine series increased by 180%year -on -year. After the pre -production market is hot, enterprises have invested more in product research and development to meet the diversified needs of more consumers in different regions.
Zhang Yi, chief analyst of Ai Media Consultation, believes that through the form of prefabricated dishes, local cuisine can be promoted to better. "The promotion of vegetables in some regions needs to rely on chefs. The emergence of prefabricated dishes to systematized and standardized production has a great positive effect on the promotion of dishes."
With the expansion of the prefabricated vegetable track, local governments have launched a number of policies to promote industrial development. Among them, Guangdong has launched the nation's first provincial prefabricated vegetable policy package to develop the prefabricated vegetable industry from various aspects such as talent, industry, logistics, and sales. Guangdong also took the lead in establishing a prefabricated vegetable team standard to launch the country's first "prefabricated store".
In addition, Guangdong has incorporated 11 prefabricated vegetable industrial parks into the provincial modern agricultural industrial park, provincial -level modern agricultural industrial parks created by non -self -raised funds in the province to support 50 million yuan in special funds. The vegetable industry park can receive at least 550 million yuan in support.
"The prefabricated vegetable industry is of great significance to the promotion of Cantonese cuisine." Cheng Gang, Secretary -General of the Guangdong Catering Association, said that the development of Cantonese cuisine prefabricated dishes can allow more Cantonese cuisines to release from the kitchen and better join Cantonese cuisine research and development and standard formulation. At the same time, this can get rid of the restrictions of Cantonese cuisine catering and drink, and better promote Cantonese cuisine.
Zhang Tianfei, the host of the "Cereal Cuisine Master" Skill Master Studio, believes that with the launch of the prefabricated vegetable industry, many Cantonese cuisine masters can turn "crafts" into "craftsmanship" and better release from the kitchen. There are more time to develop and promote Cantonese cuisine, and the way to teach apprentices has also changed. "
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